Montanya (mun-tahn-yah) means "mountain" in Spanish.  Oro means 'gold' and Platino means 'platinum'.  Although most people associate Rum with the Caribbean, the spirit also has very distinguished and celebrated origins in the mountainous regions of Central America.  We wanted our names to give a nod to this specific aspect of rum's storied past.  Since making rum in the mountains is a big part of part of our story too, it seemed like a natural fit.  Of course, we also liked the lilt and sexiness of the words.  We removed the traditional 'enye' from Montanya and gave it a 'y' instead.  No offense, people of America, but we didn't trust you to look at the word 'Montaῆa' and not say 'Montana', like the state north of Wyoming.  This is a Colorado product through and through.